Freelance Product Design
Mixed-Methods Research Combining Quantitative and Qualitative Data Analysis
Project Overview
As a freelance product designer, I specialize in conducting comprehensive mixed-methods research that combines quantitative and qualitative data analysis to inform design decisions and product strategy for various clients.
My Role & Responsibilities
- Designed and conducted mixed-methods research studies
- Performed quantitative analysis using analytics and surveys
- Conducted qualitative research through interviews and observations
- Synthesized research findings into actionable design recommendations
- Delivered end-to-end product design from concept to prototype
Research Methodologies
- Quantitative: Analytics analysis, Survey design, A/B testing, Statistical analysis
- Qualitative: User interviews, Contextual inquiry, Usability testing, Ethnographic studies
- Synthesis: Triangulation, Pattern identification, Insight generation, Persona development
Key Achievements
- Served multiple clients across different industries
- Increased user engagement through research-backed design decisions
- Reduced development costs by identifying issues early through research
- Built long-term client relationships through quality deliverables
Skills Applied
Research: Mixed-methods research, Survey design, User interviews, Data analysis
Design: Full-stack product design, Prototyping, Design systems, UI/UX
Business: Client management, Project scoping, Deliverable creation, Presentation