Who am I?
I’m Shahrzad, a designer who believes good design should simplify life, reduce friction, and create moments of calm.
I started designing as a teenager, sketching not just forms, but the way people live and feel.
Over time, design became my way of understanding behavior, emotion, and everyday experience.
"Good design is invisible because it fits our needs so well."Don Norman
My Learning Journey
2009
Graphic Design
2014
Industrial Design | Product Design
2016
Theatre Stage & Decor Design
2017
Web Design
2020
UX/UI Design | Product Design
2021
UX Researcher
Now
Lead UX/UI Designer
Doctoral of Design Philosophy (PhD)
Master of Industrial Design
Design Researcher, UX Writer
BC Children's Hospital (Digital Lab)
Certificates
Creative Thinking (London Imperial College)
Web Design Specialist (BCIT)
My Design Stack
The tools and methods I use in my design and research work. I remain tool-agnostic and choose what best serves the user and business goals.
- Product Design Figma, Adobe XD, Sketch, Canva, Typography, Illustrator, Adobe Photoshop, InDesign, Color Theory, Visual & Graphic Design
- UX/UI Design Wireframing, Prototyping, Design Systems, Information Architecture, Micro interactions, Responsive Design, Accessibility
- Evaluation & Analytics Google Analytics, Tag Manager, Looker Studio, Data Mapping, Condens, Dscout, Dovetail
- Usability Testing Heuristic Evaluation, A/B Testing, Maze, Hotjar, User Behavior Analysis, Product Experimentation, Inclusive Design
- Coding & WEB Solutions HTML/CSS/JAVA, Webflow, Web Architecture, Wix, Unbounce, Video & Audio Editing, Corsur
- Tools & Collaboration FigJam, ProtoPie, Axure, Sketch, Miro, Notion, Jira, Trello, GitHub, Asana, Monday, Agile/Scrum
- Currently Exploring Motion Design, NotebookLM, Branding, Obsidian,Front-ending, Cursor, AI tools
Today’s sound, for whoever’s here.