Designer · Researcher · Storyteller
Who
am I?
I'm Shahrzad — a designer who believes good design should simplify life, reduce friction, and create moments of calm.
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The Short Version
I started designing as a teenager, sketching not just forms — but the way people live and feel. Over time, design became my way of understanding behaviour, emotion, and everyday experience.
From theatre stages in Tehran to digital health platforms in Vancouver, every project starts with the same question: how can this feel more human?
"Good design is invisible because it fits our needs so well."
— Don Norman
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Beyond the Screen
Design and life are not separate for me. Here's what happens when I step away from the laptop.
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01
My Learning Journey
A path that kept expanding — each discipline sharpening the next.
2009
Graphic Design
2014
Industrial & Product Design
2016
Theatre Stage & Décor
2017
Web Design
2020
UX / UI Design
2021
UX Researcher
Now
Lead UX/UI Designer
PhD in Design Philosophy
Master of Industrial Design
Design Researcher · UX Writer
BC Children's Hospital Digital Lab
Certificates
Creative Thinking — Imperial College London
Web Design Specialist — BCIT
Web Design Specialist — BCIT
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02
My Design Stack
Tool-agnostic — I choose what best serves the user and the problem.
Product Design
FigmaAdobe XD
IllustratorPhotoshop
InDesignCanva
TypographyColor Theory
UX / UI Design
WireframingPrototyping
Design SystemsInformation Architecture
Micro-interactionsResponsive Design
Accessibility
Evaluation
GA4Tag Manager
Looker StudioCondens
DscoutDovetail
Usability Testing
Heuristic EvaluationA/B Testing
MazeHotjar
Behavioral AnalysisInclusive Design
Coding & Web
HTML / CSS / JSWebflow
WixUnbounce
Web Architecture
Collaboration
FigJamMiro
NotionJira
AsanaGitHub
Agile / ScrumProtoPie
Exploring Now ✦
Motion DesignAI Tools
NotebookLMCursor
BrandingObsidian
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Today's sound, for whoever's here