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Research · Teaching · Publication

Academic
Contributions

Bridging design research, behavioural science, and teaching — from Tehran to Vancouver.

My Research Framework Double Diamond · Reverse Diamond · Design Strategy
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Research Papers

ICD Conference · October 2025
Designing for Behavior Change: Exploring Challenges and Opportunities from a Designer's Perspective
Jafari, Sh · Khodadadeh · Love, T.
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AHFE 2025 · Orlando, Florida · July 2025
Exploring User Preferences for Health-Focused Digital Nudges: Insights from a Preliminary Study
Jafari, Sh · Khodadadeh
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Journal of Design Thinking · Vol. 3, Issue 1 · June 2022
Comparison of the effectiveness of modern and traditional games on improving children's acquired skills in two cultures of Iran and Turkey
Jafari, Sh · Merrikhpour, Z · Khodadadeh, Y.
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International Conference on Marketing and Design · Faro, Portugal · 2018
The Study of Interactive Services Design and How They Interact in Designing a Serving Package for Students' Successful Planning
Rezakhanli, P · Jafari, Sh · Nedaei Fard, A.
View Publication
03

Translated Book

Translation · Persian · 2020
Digital Theatre
Originally published by the European Theatre Convention
Translated to Persian by Shahrzad Jafari · Daryabeygi Publications · 2020
View Book
04

Teaching Experience

Jan 2026 – Feb 2026
Instructor — UX Design & Design Sprint Camp
Tamwood College & ILACIC
Rapid Prototyping Lo-fi Methods Brainstorming Workshops
Guest speaker for web development students — running brainstorming and prototyping workshops, guiding practical mockup and rapid prototyping methods.
Tamwood College
Oct 2025 – Nov 2025
Instructor — Prototyping & Design Thinking
University of British Columbia · UX Camp
Design Sprints UX Methodology Rapid Prototyping
Led intensive UX design and design sprint workshops, guiding students through practical user experience design methodologies and rapid prototyping techniques.
UBC UX Hub
Sep 2019 – Jun 2022
Instructor & Faculty Member — Faculty of Arts and Architecture
Islamic Azad University, Central Tehran Branch
Industrial Design Design Methods Design Thinking Human Factors Prototyping Bionic Design Urban Furniture Ideation
Full faculty member teaching 15+ courses across industrial design, product development, design thinking, and research methods.
IAU Central Tehran
Sep 2019 – Jun 2022
Instructor & Faculty Member — Department of Graphic Design
Tehran Valiasr Girl's Technical University
Visual Communication Typography Branding UX Design Design Principles
Instructed courses in design principles, visual communication, typography, branding, and UX design — developing comprehensive skills in visual and digital design.
Tehran Technical University
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Research Interests

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User Experience Design
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Cultural Design
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DEI Design
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Design Thinking
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HCI
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Behavioural Research