Stage Door Dance
Enhancing User Satisfaction, Usability, and Completion Rate for Dance Studio Website
Project Overview
Stage Door Dance is a premier dance studio offering classes for all ages and skill levels. The studio needed a website redesign to improve user experience, increase class registrations, and better showcase their vibrant community and talented instructors.
I led the UX redesign of the Stagedoor Dance platform to improve navigation, modernize the experience, and support clearer class discovery and registration for dancers and parents.
- The previous site had grown through fragmented feature additions, resulting in cluttered layouts, unclear navigation, and inconsistent information structure , leading to confusion and user drop-offs.
My Role & Focus
- UX Research & Heuristic Evaluation
- Information Architecture & Card Sorting
- Wireframing & Interaction Design
- Prototyping & Usability Testing
- Visual Refresh & Component Design
The Challenge
The existing website faced several critical issues founded after team sessions heuristic evaluation and in depth interviewing with users:
- High bounce rate (68%) and low completion rate for class registration
- Confusing navigation structure making it difficult to find class schedules
- Poor mobile experience despite 65% of traffic coming from mobile devices
- Outdated visual design that didn't reflect the studio's energetic brand
- No clear call-to-action for trial class sign-ups
After doing Thematic analysis we could list all issues must address
Discovery & Definition
Heuristic evaluation (35+ usability issues identified)
Competitive benchmarking of dance & fitness platforms
Surveys (58 responses) + interviews (12 users)
Affinity mapping → pain-point clusters
then defining the persona and user stiryboard to validate frictions and find alternatives
Key issues
Complex navigation
Unclear hierarchy
Repetitive content
Missing feedback during registration
Next we could understand user need more and deeper in one journey (free session class) flow
Ideation and Design
moving one step forward to revising the flow with Open card sorting and re-structured information architecture and testing new ideas
Mid-fidelity wireframes in Figma
Designing interactive prototypes to test new navigation and layout concepts and Clear CTA hierarchy & visual grouping
Prototyping & Testing
Two rounds of remote usability testing (Maze):
100% task completion for new registration flow
83% rated filtering “easy” or “very easy”
Task time improved by ~40%
Satisfaction: 4.6 / 5
Deliverables included prototype, component library, annotated flows, and responsive UI.
Outcome after redesign
- Simplified navigation and class discovery
- Reduced friction across registration tasks
- Improved clarity through structure, labeling, and feedback
Work established a scalable IA and research-led redesign foundation for future development.
Impact & Results reported from product owners
Increase in registration completion rate
Reduction in bounce rate
Increase in trial class sign-ups
"The new website has transformed how we connect with our community. We've seen a significant increase in new student registrations and parents love how easy it is to find information."
— Studio Owner, Stage Door Dance