CATT: From Data to Direction
A Data-Driven UX Research and Design Strategy for a National Health Education Platform
About the Project
CATT (Concussion Awareness Training Tool) is a national public health platform delivering free, evidence-based concussion education across Canada. It serves educators, coaches, healthcare professionals, parents, and youth—each with very different goals and behaviors.
I partnered with The Digital Lab to conduct a data-driven UX audit to understand how users move through learning content, where they disengage, and how the experience could be clearer, more motivating, and easier to complete
🔻The Challenge
Despite strong traffic, module completion was low. The platform informed users—but didn’t guide or motivate them.
🔻Key Question
HHow might we transform CATT’s learning experience into a clearer, more engaging, and completion-driven journey?
Phase 1: Research
I defined success before design.
- Audited CATT’s course structure on LearnWorlds
- Interviewed stakeholders and public health partners
- Established KPIs using GA4 + Databox benchmarks
Metrics included: engagement, drop-off, funnel flow, and retention.
Outcome: Shared success criteria and measurable UX health indicators.
Phase 2: UX Audit
I analyzed 3 months of GA4 data supported by GTM event tracking.
Key Findings
- 42% drop-off after homepage → weak CTA hierarchy
- Desktop-heavy traffic with inconsistent responsive behavior
- Broken links and missing back navigation disrupted task flow
- Popular articles attracted traffic but failed to convert to modules
Primary journey: Home → Resources → Exit
Phase 3: Insight Synthesis
I connected behavioral data with human motivation.
Personas Identified
- Educator
- Coach
- Healthcare Professional
- Youth Learner
Core UX Frictions
Unclear starting points
Lack of progress visibility
No feedback or momentum during learning
Thematic Insights
Synthesis of research and analytics findings into actionable design direction.
| Theme | Implication |
|---|---|
| Access | Simplify IA and surface training within 2 clicks |
| Continuity | Fix broken paths, add breadcrumbs, and improve recovery flows |
| Motivation | Introduce progress indicators, milestones, and contextual CTAs |
Phase 4: Ideation
Design Direction
Role-based navigation (“I’m a Coach / Educator”)
Visible progress bars and completion cues
Contextual CTAs embedded within content
Mobile-first improvements and clearer pathways from articles to modules
Impact & Value
- Defined clear, measurable UX goals
- Delivered research-backed design direction
- Established GA4 + GTM tracking foundation
- Aligned analytics, design, and content teams around shared insights
Reflection
This case study demonstrated how data interpretation can drive empathy-centered design. By connecting user behavior metrics with human motivations, CATT gained a clear direction for its next redesign.
“Data without design intent lacks direction , but design without data lacks truth.”
Data explains what users do; research reveals why.
Benchmarks provide context for prioritizing UX improvements.
Insight synthesis bridges analytics and design thinking.
