CATT: From Data to Direction
A Data-Driven UX Research Strategy for Improving Engagement and Module Completion in a National Health Education Platform
Project in a nutshell
CATT (Concussion Awareness Training Tool) is a national public health platform that has delivered free concussion education across Canada since 2019. The platform supports educators, coaches, healthcare professionals, parents, and youth through role-specific learning modules.
- Revealed multiple broken navigation paths
- Identifying critical friction points contributing to user drop-off
- Findings and design recommendations were documented and shared with product and content stakeholders to guide platform improvements.
- User resrach and behavioral analysis for improving flow
Problem
A significant gap was identified between the intended user flow and Designed flow . Analytics revealed substantial drop-offs throughout the learning funnel, indicating misalignment between design assumptions and real user paths.
Task
I collaborated with the Digital Lab team to conduct a data-driven UX audit aimed at understanding:
How users navigated learning content,
Where disengagement occurred,
How the experience could be redesigned to be more motivating & easier to complete.
Method
The project followed a structured UX research process, including planning, mixed-method research, synthesis of findings, and the delivery of actionable product insights through a UX research report.
Result
🔻Reported Challenge
Despite strong traffic, Module completion was low. The platform informed users but didn’t guide or motivate them to finish the learning modules.
🔻Research Question
How might we transform CATT’s learning experience into more engaging, and completion-driven journey?
Phase 1: Planning
In the planning phase, I defined project objectives, success metrics, and research methods based on scope and timeline. This included KPI definition, stakeholder alignment, research planning (mixed methods), analytics access review, and requirements gathering.
Phase 2: Research
As the Data were saved on different platforms, gathered and cleaned them.
- Then Audited CATT’s course structure and user flow.
- Interviewed stakeholders and public health partners to find out their concerns and prorities.
- Established KPIs using GA4 + Databox benchmarks to find out design anomalies
Metrics included Qualitative and Quantitative:
The analysis combined quantitative and qualitative metrics, including user demographics, new versus returning users, engagement rate, session duration, funnel drop-off, retention, click-through rate, scroll depth, and device usage.
Phase 3: Synthesis of Findings
Analysis of three months of GA4 data, supported by GTM event tracking, revealed the following key insights:
Key Findings
- A 42% drop-off immediately after the homepage, indicating weak CTA hierarchy
- Predominantly desktop traffic with inconsistent responsive behavior
- Broken links and missing back-navigation disrupting task flow
- High-traffic articles that failed to convert users into learning modules
Main Personas Identified based on active & returning users' behavior.
- Coach
- Healthcare Professional
Main drop off page title
- homepage
- coach modules
Core UX Frictions with team platform Review
- Unclear starting points
- Broken navigation paths
- Poor mobile experience
Thematic Insights
Synthesis of research and analytics findings into actionable design direction.
| Theme | Implication |
|---|---|
| A) Access | Simplify IA and surface training within 2 clicks |
| B) Continuity | Fix broken paths, add breadcrumbs, and improve recovery flows |
| C) Motivation | Introduce progress indicators, milestones, and contextual CTAs |
Phase 4: Report and Ideation
Design Direction Summary
- Fix broken navigation paths and Search bar in erro pages
- review search designs and filter functionality
- Role-based navigation (“I’m a Coach / Educator”)
- Visible progress bars and completion cues
- Contextual CTAs embedded within content
- Mobile-first improvements and clearer pathways from articles to modules
Reflection
This Project demonstrated how data interpretation can drive empathy-centered design. By connecting user behavior metrics with human motivations, CATT gained a clear direction for its next redesign.
“Data without design intent lacks direction , but design without data lacks truth.”
Aligned analytics, design, and content teams around shared insights
Delivered research-backed design direction
Established GA4 + GTM tracking foundation
