Shahrzad Theatre Complex

Project Overview

Designed UI/UX for Shahrzad Theatre Complex, the largest private theatre complex in Iran. The project focused on creating digital experiences for cultural events and enhancing audience engagement through innovative design solutions.

My Role & Responsibilities

• Designed ticketing and event management systems
• Created audience engagement platforms for cultural events
• Developed information architecture for event discovery
• Designed mobile and web interfaces for theatre patrons
• Conducted user research with diverse cultural audiences

Key Challenges

• Designing for diverse cultural and age demographics
• Creating seamless ticketing experience for high-traffic events
• Balancing traditional theatre aesthetics with modern UI
• Accommodating multiple performance types and event formats

Solutions & Impact

• Streamlined digital ticketing reducing queue times significantly
• Increased audience engagement through interactive event features
• Created culturally-appropriate design language for Persian audiences
• Improved event discovery and attendance rates

Cultural Considerations

This project required deep understanding of Persian cultural norms, traditional theatre experiences, and audience expectations. The design balanced modern digital experiences with respect for cultural heritage and theatrical traditions.

Skills Applied

Design: Ticketing systems, Event platforms, Cultural design, Mobile/Web UI

Research: Audience research, Cultural studies, User journey mapping

Strategy: Audience engagement, Content architecture, Experience design